Visual Style

Color

Color follows the brand guidelines of The World Bank. Additional colors were created for the digital platform and accessibility.


World Bank Brand

  • $lp-color-blue-13; #002244;

    brand dark blue used only in main navigation and WB logo, may also be used in some charts and graphs

  • $lp-color-blue-61; #009FDA;

    brand blue used sparingly in graphs, charts, main navigation and can be used as a background in rows

  • $lp-color-neutral-100; #ffffff;

    white used in backgrounds, text/links on dark/color backgrounds, button background

  • $lp-color-neutral-0; #000000;


Container Backgrounds

Grayscale

Backgrounds color #ffffff #fafafa #F2F2F2 #e6e6e6 #CCCCCC #666666 #4D4D4D #262626 #1A1A1A #000000 #0071bc
$lp-color-neutral-0: #000000;
Aa Aa Aa Aa Aa NA NA NA NA NA NA
$lp-color-neutral-9: #1A1A1A;
Aa Aa Aa Aa Aa NA NA NA NA NA NA
$lp-color-neutral-15: #262626;
Aa Aa Aa Aa Aa NA NA NA NA NA NA
$lp-color-neutral-33: #4D4D4D;
Aa Aa Aa Aa Aa NA NA NA NA NA NA
$lp-color-neutral-43: #666666;
Aa Aa Aa Aa NA NA NA NA NA NA NA
$lp-color-neutral-82: #CCCCCC;
NA NA NA NA NA NA Aa Aa Aa Aa NA
$lp-color-neutral-91: #e6e6e6;
NA NA NA NA NA Aa Aa Aa Aa Aa NA
$lp-color-neutral-95: #F2F2F2;
NA NA NA NA NA Aa Aa Aa Aa Aa Aa
$lp-color-neutral-98: #fafafa;
NA NA NA NA NA Aa Aa Aa Aa Aa Aa
$lp-color-neutral-100: #ffffff;
NA NA NA NA NA Aa Aa Aa Aa Aa Aa

Accent Blue

Backgrounds color #ffffff #F6FCFF #E9F7FD #CDE7F9 #A3DAFF #0071bc #00538A #004370 #053657
$lp-color-blue-21: #053657;
Aa Aa Aa Aa Aa NA NA NA NA
$lp-color-blue-27: #004370;
Aa Aa Aa Aa Aa NA NA NA NA
$lp-color-blue-33: #00538A;
Aa Aa Aa Aa Aa NA NA NA NA
$lp-color-blue-45: #0071bc;
Aa Aa Aa NA NA NA NA NA NA
$lp-color-blue-84: #A3DAFF;
NA NA NA NA NA NA Aa Aa Aa
$lp-color-blue-90: #CDE7F9;
NA NA NA NA NA NA Aa Aa Aa
$lp-color-blue-96: #E9F7FD;
NA NA NA NA NA Aa Aa Aa Aa
$lp-color-blue-99: #F6FCFF;
NA NA NA NA NA Aa Aa Aa Aa

Notifications Colors

  • #0071bc
    $lp-color-blue-45; #0071bc;

  • #3A8604
    $lp-color-green-50; #3A8604;

  • #C52816
    $lp-color-red-44: #C52816;

  • #CC8500
    $lp-color-yellow-62: #CC8500;


Accent Colors Base

  • #169AF3
    $lp-Accent-blue-61 :#169AF3;

  • #4CBB88
    $lp-Accent-green-69: #4CBB88;

  • #FD1CAA
    $lp-Accent-magenta-57: #FD1CAA;

  • #EC553A
    $lp-Accent-orange-57: #EC553A;

  • #B25DFE
    $lp-Accent-purple-56: #B25DFE;

  • #0298AC
    $lp-Accent-teal-57: #0298AC;

  • #FDB714
    $lp-Accent-yellow-80: #FDB714;


Accessible Colors

Blue
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Green
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04
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07
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Magenta
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04
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07
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09
Orange
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04
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07
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Teal
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04
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07
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Yellow
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05
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09